HERSHEY’S x POKÉMON
Directed by Charles Todd
Pokémon HERSHEY’S KISSES are back for year two. But this time, a mysterious group is after them: Team Rocket.
Our campaign follows Team Rocket as they attempt to hijack the KISSES launch, bringing their lovable mischief into the real world. As their iconic “R” starts popping up everywhere, we rally fans to track down all 151 Pokémon HERSHEY’S KISSES before Team Rocket gets to them first.
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Collect your KISSES before Team Rocket does!
We follow a weary detective as a string of escalating hijinks pushes him closer and closer to the mastermind behind it all. Find out who!
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Team Rocket crashed the KISSES launch by first taking over the HERSHEY’S social, declaring their plans upon us.
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Team Rocket’s iconic “R” was spray-painted everywhere, hinting at their hijinks.
FOOH
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Fans didn’t just watch the case unfold.
They joined in.
They took to social to show off their victories over Team Rocket claiming their bags of KISSES.
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At last, we sent Team Rocket blasting off again.
We closed the campaign by announcing that Team Rocket has officially gone blasted off.
The KISSES are safe. For now…😉
