Owala ‧ Owalafy It
In a sea of fast-moving water bottle fads, Owala needed to rise above being “just another hydration brand.”
So we built Owalafy It — a bold new brand platform that turns the mundane into magic.
Just like Owala reinvented the water bottle, we set out to Owalafy life beyond hydration, taking something basic and making it unboring.
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Social Media Stunt
To kick off the Owalafy movement, we started with the most mundane moment imaginable — water delivery.
We surprised unsuspecting superfans with magical doorstep deliveries, each paired with matching surprises and over-the-top spectacles inspired by the theme of the bottle itself.
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With the final delivery leading to the grand finale…
📍Oculus World Trade Center, New York
a grand pop-up, even accessible for all other fans to join in the magic.
