Owala ‧ Owalafy It
In a sea of fast-moving water bottle fads, Owala needed to rise above being “just another hydration brand.”
So we built Owalafy It — a bold new brand platform that turns the mundane into magic.
We even coined the word Owalafy to define that spirit: taking something basic and making it unboring. Just as Owala reinvented the water bottle, we set out to Owalafy life beyond hydration.
—
Social Media Stunt
To kick off the Owalafy movement, we started with the most mundane moment imaginable — water delivery.
We surprised unsuspecting superfans with magical doorstep deliveries, each paired with matching surprises and over-the-top spectacles inspired by the theme of the bottle itself.
__
With the final delivery leading to the grand finale…