Owala ‧ Owalafy It
In a sea of fast-moving water bottle fads, Owala needed to rise above being “just another hydration brand.”
So we built Owalafy It — a bold new brand platform that turns the mundane into magic.
Just like Owala makes the water bottles fun, we are set out to Owalafy life beyond hydration, to unbasic the basics.
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Social Media Stunt
To kick off the Owalafy movement, we started with the most mundane moment imaginable — water delivery.
We surprised unsuspecting superfans with magical doorstep deliveries, each paired with matching surprises and over-the-top spectacles inspired by the theme of the bottle itself.
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With the final delivery leading to the grand finale…
📍Oculus World Trade Center, New York
a grand pop-up, even accessible for all other fans to join in the magic.
