HERSHEY’S x POKÉMON
Press:
Fans have noticed that their beloved POKÉMON KISSES are being snatched up by a mysterious group: Team Rocket.
Our campaign follows Team Rocket’s attempts to hijack the KISSES launch. Their lovable mischief invades the real world as KISSES disappear and the iconic “R” is spray-painted everywhere. So we rally the fans to track down all 151 Pokémon HERSHEY’S KISSES before they get to them first.
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Collect your kisses before Team Rocekt does!
We follow a weary detective as a string of escalating hijinks pushes him closer and closer to the mastermind behind it all. Find out who!
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Team Rocket Social Takeover
Team Rocket crashed the KISSES launch by first taking over the HERSHEY’S social, declaring their plans upon us.
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FOOH
Team Rocket’s iconic “R” was spray-painted everywhere in our FOOH.
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CELEBRATION
Finally we closed the campaign with a celebration post, announcing that Team Rocket has officially gone blasted off.
The KISSES are safe. For now…
